An Interface with Major Amitava Mittra, Swaraj Secutech

SwarajQ.1.Could you brief our readers about yourself? What's the success mantra of this wonderful journey?

We, the team of Swaraj Secutech belong to the Armed forces fraternity wherein loyalty and integrity have been in our core belief system. Having been groomed by one of the finest Gorkha battalion of the Indian Army, Maj Amitava Mittra got a chance to further hone his skills by completing his Master's from Israel's prestigious Tel Aviv university. Before plunging to the entrepreneurial journey, he co- founded an Indo Israel's Indian company and ran it for 03 years.

The success mantra of Swaraj has been, seer hard work, great team bonding, constant innovation and a conscious effort to provide genuine after sales service.

Q.2.What is the latest products launched by Swaraj Secutech? Could you brief us about their usage & how is it going to benefit the Indian markets? What is Swaraj Secutech Strategy in India to brand new products?

Swaraj Secutech has recently launched, India's first, physically crash tested K4 Bollards and K8 Crash rated barriers. The solution was built in India but tested in the world-renowned testing facility of Horiba Mira which is situated in the United Kingdom.

Till now the Indian market, when it came to perimeter security solutions for gates were only fed by traffic bollards/ barriers which had no crash rating certification or was fed by exorbitantly high imported crash rated solutions. Swaraj plugged this gap and benefited the Indian market by launching the Indian Made- UK Tested crash tested solution which comes at an affordable price.

Swaraj Secutech believes in B2B, word of mouth branding and whenever a new product is launched we rely on our media partners like Kings expo media to bring forth the benefits of the launched solution in front of its dedicated readers

Q.3.How do you account the R & D activities of Swaraj Secutech?

Swaraj Secutech has an in-house team of R&D engineers who study the present industry needs and apply their minds to develop Swaraj's innovative solutions. The outcome of the R&D team is further vetted by India's premier research institutes like ARAI, Pune and IIT's before it is sent for real life testing to Horiba Mira in the United Kingdom.

Q.4.How do you perceive India as a potential Market & what are the prospects?

The growth in the world is in our India and we see immense prospect when it come to physical perimeter protection market. Under the guidance of a decisive leader, the recognition of the need has just started not only from private entities like Reliance and Tata but also from all the Armed forces 

Q.5.Brief us about your Global presence & outreach? How is Swaraj Secutech positioning itself in the Indian market?

Swaraj Secutech has done projects in Africa and now has an in-house team operating from Dubai for catering the needs of Middle Eastern markets.

Swaraj Secutech has always believed in the strength of relationship and makes continued efforts to nurture it's B2B business model. We believe in our channel partners and they in us.

Q. 6. Could you tell me how do you like the IFSEC in India? What response are you expecting from visitors & valuable exhibitors?

IFSEC India has been our lucky charm. Over the years that we have participated we have always received a warm reception and good business leads. We are sanguine the same will be the case even in this year.

Q.7. What are your views regards to the latest developments in Smart cities projects and Safe cities missions? How is Swaraj Secutech going to help in making These mission & projects successful?

Smart cities are a novel concept and unique in its design. However, we do feel that the need for the physical perimeter security has not completely been explored. We remain open to be of any help to the architects and consultant fraternity of the smart city projects for the same

Q.8. what are the challenges faced by Swaraj Secutech in India & how are you going to out beat those challenges?

With almost 80 -100 percent growth every year we do feel the growth pangs but then the conducive manufacturing ecosystem of Gujarat helps us to address them effectively. The second challenge has been to reach out to the industry with the knowledge of certifications for crash rated products. That is where we see, our Media partners like Fire & Safety and exhibition partners like IFSEC playing a very important role.

Q.9. As Far as the market is concerned for your products, how do you tackle your competitors?

We believe in healthy and ethical competition and in fact within our competitors, we find our stimulus to grow and to improve.

Q.10. what are the Future Plans of Swaraj Secutech for India and the Global market?

We intend to be reckoned by, as an Industry leader of affordable and certified crash rated solutions  both for India and in Africa and the Middle East.

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