Hikvision: Leading the Security Market with Innovations, While Collaborating with Partners to Ensure Mutual Success- Mr. Ashish P. Dhakan

Ashishhik logo




Q. Could you brief our readers about yourself/ company?

It's been an incredible journey spanning over a decade. We are grateful for the overwhelming support from the Partners, Dealers, Distributors and System Integrators. Today, Prama Hikvision India's consistent success is a part of Indian security market's growth story. Prama Hikvision India has established impeccable trust and reputation among security industry professionals in India. The collaborative success achieved by Prama Hikvision India Pvt. Ltd. in the Indian security market belongs to Hikvision Team and Hikvision partners.

Q. HIKVISION has been the best brand in Security & Surveillance Solutions; could you share with our readers the success mantra of this wonderful journey?

IHS Markit, has named Hikvision as the world's leading supplier of video surveillance products and solutions. According to IHS report based on 2016 data, Hikvision has the market share of 21.4 percent for CCTV and video surveillance equipment market worldwide.

In the security systems category, Hikvision, also offers a wide range of products including Access Control, Intrusion, Video Door Phone and Storage (SSD, HDD) segments. We also have a wide variety of products and accessories like CCTV, NVR, CVR, VMS, Switches, and Routers. All these products are offered as an integrated security solution package. It helps system integrators to save time and money while implementing projects.

We have a pool of domain experts to design and implement end- to- end solutions across verticals including Transportation, Banking (BFSI), Power Petroleum Oil & Gas (PPOG), Education, Retail, Pharma & Healthcare, Hospitality, Critical Infrastructure, Entertainment, Sports, Smart City and City Surveillance, etc. We at Hikvision offer end- to- end security solution to clients at competitive price with value added service. Our endeavor is to be a 'One –Stop- Solution' for surveillance and security based product requirements.

We believe in the power of innovation and collaborative approach. We are expanding our pan India network by reaching out to Tier-I, Tier-II and Tier-III cities across India. Our consistent customer focus is the success mantra.

Q. What is the latest products launched by HIKVISION? Could you brief us about their usage & how is it going to benefit the Indian markets?

Our latest product launches include the world's first Deep Learning “DeepinMind” NVRs with a new series of IP cameras. The new “DeepinView” IP Camera Series delivers the power and intelligence to boost the value of surveillance system performance across a broad range of security and management applications.

Critical analytics – such as false alarm filters, facial recognition, people counting and ANPR – can now be reliably implemented in existing and new surveillance systems with versatile applications, providing a sophisticated level of tracking and alarm activation during incidents or even for pre-incident alerts.

We are launching AI-Powered technologies in the India market. Continuing to solve real-world challenges and create value for end users in multiple  vertical industries, this advanced technology is helpful in three main areas, including Edge Computing, Cloud Services Integration, and Industry Applications. 

The latest range of Hikvision Cameras offers great value in terms of ease of use, quick installation and competitive pricing. Their specialty is inbuilt hardware function. Even the basic entry level Hikvision CCTV camera has video analytics functions like line crossing, object left, WDR etc. 

Q. How do you find the Security solutions market in India? Name a single product where you hold the maximum market share in Indian markets?

In India the awareness about security products and solutions is growing by the day. Global terrorism related incidents and emerging local threats, have created a demand for robust security solutions. All the stakeholders have taken strong initiatives to implement the security solution across the verticals. In the Indian security market, many big-ticket security projects are getting implemented by the Government, Private and Public Sector Companies. Due to enhanced threat perception, end-users are coming forward and planning to have Security Solutions (Video Surveillance, Access Control and Intrusion) for securing their applications, operations, establishments and enterprises.

We are getting great response from the dealers, distributors, system integrators and end-users for Hikvision's latest solutions from the market. Today, Hikvision has the largest market share in the Indian Video Surveillance Equipment market.

Q. What is your market expectations with regards to the new product launches from the Indian Region?

India is one of the fastest growing markets for security products and solutions across the globe. The Indian security market is currently moving towards a mature stage. In the next 10 years, India's security market will experience a boom like never before. The government's Smart City plan and Digital India initiative are creating new opportunities for the security Industry.

We are launching multiple programs for the industry specific solutions. Hikvision School Security Program is one such initiative. Under this program, Hikvision had contacted 15000 schools across India, and within a very short span of time, we got an overwhelming response from over 500 schools.

Recently, our Hikvision Explosion Proof Cameras got certified with PESO/CCOE approval for hazardous environment. 

Q. Brief us about your Global presence & outreach?

We are committed to providing the latest technologies with the best quality products. We are planning to build robust solutions, and are investing heavily in R&D and training initiatives. We also conduct direct end user certification program on a regular basis to provide the latest product information and solution updates. We are planning to create a media archive of technology white papers and case studies so the end-user can customize it to their specific needs. We have big plans for Hikvision road shows in key metro cities. We will be showcasing our latest products and customized solutions in all the leading trade shows to spread awareness. Our aim is to reflect Hikvision's global leadership in the video surveillance market through innovative products, pioneering solutions and prompt service.

Q. Could you tell me how do you like the IFSEC in India? What response are you expecting from visitors & valuable exhibitors?

IFSEC is one of the most coveted exhibitions related to the security Industry in India. We are participating in it with unabated interest to showcase Hikvision's latest products and innovative technologies (Deep Learning, Artificial Intelligence (AI), AI Cloud, Big Data & IoT).

This year, we are premiering whole new range of vertical specific solutions, including Smart City Solution, Intelligent Traffic Solution, Mobile Solution, Education Solution, Retail Solution, PPOG Solution and Banking Solution. We have plans to display the latest products in following categories, i.e. Turbo HD 4.0, Easy IP 3.0, Intelligent Storage, EZVIZ Series IP Cameras, UAV + Jammer, UVSS, VDP Solutions, ACS, Hikvision Alarm Solution (Pyronix), Cloud Storage, Robotics, Specialized Products, DarkFighter X and Face recognition.

Q. Any special Message for our Readers & Budding or rising up start-up Security Data Storage Solution / IP Surveillances companies?

The surveillance and security technology landscape is changing so fast that one needs to keep abreast with the latest innovations. It is better to do the due diligence before someone starts a venture in the security and surveillance space. Understanding the core market dynamics and having a cohesive business strategy is important to ensure success in any Start-up venture.


Your email address will not be published. Required fields are marked *