Mr. Varun Budhiraja, the 3rd generation of the Roger Group of Industries has joined ESFI as a Director. EURO Safety Footwear (I) Pvt. Ltd. has been manufacturing and exporting safety footwear since more than a decade now; so now with a fresh mind set, Mr. Varun is ready to launch 'EURO SECURITY' in the domestic Indian market featuring different kinds of Personal Protective Equipment (PPE).
On being asked what possibly can he do differently in a business that is being successfully managed by two generations since 40 years now, he said, "It is a misconception people carry that family businesses are a piece of cake. When you have to start from scratch, failures are relatively easier to accept because it motivates you and pushes you but when you know there is a business running prosperously since four decades, you don't want to be the reason for its downfall.
I carry a different outlook towards business probably because of my educational background but how I work is very different from my elders. Investing in machinery or designs or even infrastructure is secondary to me; I invest in people. 'EURO SECURITY' is a promise to all the thinkers and builders of India that I will leave no stone unturned to invest in India's safety, in Indians' safety."
Company Profile
Euro Safety Footwear (India) Pvt. Ltd. (ESFI), a name synonymous with safety and comfort. ESFI manufactures and markets industrial safety footwear for the human workforce engaged in some of the world's most hazardous working environment. We have engaged skilled and experienced technicians who are well versed in operating latest machines and are aware of all the nuances of manufacturing industrial safety footwear. ESFI's sister company Roger Industries Ltd. has been manufacturing and exporting premium fashion footwear since four decades now. With the mentality of providing utmost comfort, ESFI engineers a safety shoe. Joining us this year is Mr. Varun Budhiraja who brings a new vision and a new way of working to the Roger group of Industries. With Mr. Yash Agarwal overlooking the export part of the footwear business, PPE and the domestic footwear business under the brand, 'EURO SECURITY' is led by
Mr. Varun and his team.
Euro Safety Footwear (India) Pvt. Ltd. is equipped with an array of sophisticated German and Italian machines to produce a diverse range of safety footwear of international standards. At ESFI, the latest footwear manufacturing technology and management information systems are integrated to provide us an edge in maintaining efficiency in the production processes.