We envision growth for next generation video security cameras with advanced features and technologies in the near future: Ashish P. Dhakan

Q. What has been Prama Hikvision’s major milestones and achievements till date?

There are three most significant milestones Prama Hikvision has achieved in the recent times, one is the undisputed market leadership position, the second is ‘Make-in-India’ 2.0 manufacturing plant and the third is going digital across the channels. These three initiatives were rolled out with foresight and missionary zeal.   The company had the leading position in the Indian security market prior to the pandemic situation and management has shown incredible skills in handling supply chain disruptions and resolving core issues faced by the partner community.

We at Prama Hikvision are implementing a series of digital transformation initiatives to keep customers engaged and satisfied. One such initiative is the launch of the online Hikvision Digital Showroom. The showroom allows customers to explore core technologies, flagship products, and trending applications of Hikvision through a new virtual experience on the web. Digital communication is becoming a long-term trend and is profoundly changing our marketing strategy, platforms and content. We are very happy to unveil the digital showroom, and to interact with customers and partners in more direct ways.

When the entire world and humanity is fighting a crusade against the pandemic and trying to overcome the devastating impact of the second wave, we are setting up a new agenda for the future and acting up on it for the growth of the security industry with a profound human approach.  It was a great learning experience for all of us to go through the various phases of pandemic challenges and recovery. We have the resilience and innovative marketing strategies on our side to communicate and engage the target audience in a simple and effective manner.

Q. Could you brief us about overall business activities of your company (tie-ups, associations, Reach, network)?

Prama Hikvision’s core business activity entails providing cutting-edge security products and solutions under video security, access control, perimeter security, and intrusion alarm product categories and many more. The company’s products and solutions are enabled by the latest applications of transformative technologies, including Artificial Intelligence (A.I.), Internet of Things (IoT), Industrial Internet of Things (IIoT), Big Data, Blockchain and Cloud Computing.

Our product and solutions provide myriad vertical specific application scenarios, including Smart Cities, Transportation, BFSI, Retail, Hospitality, PPOG, Education, Homeland Security, Healthcare, Real Estate, Heavy Industries and Tourism. Being a pure play B2B security solutions company, we serve our end-users through our PAN India Channel Partner Network. Prama Hikvision is a channel driven company, driven by the trust of our partners. In the Indian security   market Prama Hikvision has set a new benchmark.

Q. Can you elaborate more about key product portfolio & its applications?

Prama Hikvision India has comprehensive product offerings in the security product categories, namely Video Security, Access Control, Intrusion Alarm, Perimeter Security, Smart Home (EZVIZ) and Video Door Phone, Storage, AI Cloud, UAV + Jammer and UVSS (Under Vehicle Surveillance System) ,Industrial Automation and Robotics segments.The latest product offerings by Prama Hikvision has a wide range of Video Surveillance Systems including Turbo HD X Camera Series and Easy IP 4.0 Series. It also offers specialized Camera products including DarkFighter, ColorVu, PanoVu, Thermal, Anti-corrosion, Explosion-proof, People Counting and Fish Eyes categories. Prama Hikvision has a wide range of, DVRs, NVRs, CVR, VMS, LED Monitors, Storage Solutions and key components related to enterprise and retail segments.

Q. Which are the some of your pioneering products introduced in the market recently and also brief our reader about new product in pipeline?

Prama Hikvision, the India’s leading video security solution provider, has recently introduced its latest traffic product offering – the All-Rounder ITS camera – designed to improve road safety and optimize traffic flow. As the name implies, the camera encompasses different skills and abilities, boasting speedy detection, traffic violation detection, automated plate recognition, and vehicle attribute analysis in one housing.

The new ITS camera is designed and developed with this multi-dimensional concept in mind. It is Hikvision’s first camera to integrate three otherwise separate modules in one unit with no compromise on performance, making the camera, neat and flexible to be deployed for demanding environments, all in an easy and cost-effective manner.

Apart from the Multi-dimensional ITS Cameras , Prama Hikvision also offers best-in-class video surveillance products and solutions embedded with the latest technologies, including AcuSense Technology, ColorVu Technology, Thermal Imaging Technology, Panoramic Image Technology, Deep Learning Technology, Encoding Technology and VSaaS Technology.

Q. How do you account R&D activity in your company?

We have a dedicated special R&D center in India to do the research and development on India specific products and solutions. Here some innovations go beyond the customization needs of the end-users and create a unique solution. There are some unique solutions we developed after research and development for Gems & Jewellery, Retail and logistics segments. Our research and development work focuses on the smart integration of products for customized solutions. There are some vertical specific solutions, which requires special research and development support. The R&D team is creating new success stories for us.

Q. Brief us about the quality policy for your business?

We have a clear focus on the quality policy for our business. We prioritize quality at every step of our value chain. Prama Hikvision is committed to deliver defect free products to the customers and ensure total customer satisfaction. We shall achieve this through continual improvement of our processes and systems by upgrading knowledge and technology through involvement of all employees. We shall review all internal and external issues as well as the requirements of our interested parties. We shall comply and abide to all statutory and regulatory requirements.

Q. How do you foresee “India” as a potential market, what are the prospects for make in India?

India is fast developing into one of the top manufacturing hubs across the world. There are multiple reasons for the positive industry sentiment for local manufacturing. The government’s flagship ‘Make-in-India’ program and Atmanirbhar Bharat Abhiyan (Self-Reliant India Movement) are the key drivers to boost local manufacturing. They are helping to lower dependence on imports and boost local production of high-value products. The other reasons that are helping to regain the momentum for local manufacturing include, economic stability, robust legal system, cost effective labour, skilled workforce, high quality production, cost savings on import duties, domestic market demand and ease of doing business.

Our vision is to be aligned with the government of India’s ‘Make-in-India’ program and Atmanirbhar Bharat Abhiyan (Self-Reliant India Movement) to transform India into a global design and manufacturing hub. Through the local state-of-the-art manufacturing plant, Prama Hikvision is providing its wide range of products and solutions to a fast expanding domestic market.

Q. What lies ahead for Prama Hikvision in terms of Distinctive features about your Diversified Range of Products?

We are adding a new and exciting line up of products to our diversified product portfolio. We are unveiling new technologies and applications to keep pace with fast evolving technologies. While ramping up the manufacturing facility, we are also sprucing up research and development center capabilities. We have the future roadmap for the multi-dimensional concept products, the industrial automation solutions, material management solutions (Robotics) and convergence based security solutions.

Q. What are the distinguishing facts of global market as against the Indian market?

The Indian security market is the third largest security market after the US and China. It is highly price sensitive and fragmented market compared to the matured security markets in the US, North America, Europe and Gulf Region.

The Indian security market is one of the most dynamic ecosystem, where growth and opportunities are abound. It is one of the fastest growing security markets across the world. The exponential growth, high demand and extreme price sensitivity, are some of its unique features, but it also has the resilience and adaptability to new disruptive technologies and trends. The scale and size of the Indian security market remain unmatched compared to the other parts of the world.

The government led Homeland security, Smart City and Critical Infrastructure Verticals, are expected to see more demand in 2021-22. These verticals hold the big projects in terms of size, scope and scale. The other verticals in private domain that are expected to gain momentum are, Transportation, Education, Retail, Hospitality and Tourism. We are expecting rollout of lots of pending projects and tenders that were put on hold due to lockdown and pandemic situation.

Q. What were the challenges that you faced and how you overcame those challenges during the time of the Establishment of Prama Hikvision?

The entrepreneurial mindset has always helped us to overcome the challenges. There were innumerable challenges during the formative phase of Prama Hikvision, but when faced those challenges with best of our capabilities, they turned out to be opportunities. Today, we owe our success to those challenges.

When we started out on journey of setting up a manufacturing plant, the biggest challenge for the project was to create a roadmap for fast track implementation. We studied all the aspects of local and foreign manufacturing plants. We met several experts and consultants to discuss and validate the plan. We found out that key challenges in setting up a local manufacturing plant were related to finalising the suitable location and land with better road connectivity. The other key challenges included finalizing plant machinery and making the plant ready for production in a record time. The operational challenges were higher cost of logistics, productivity related issues and infrastructure related shortcomings.

Despite these challenges, there are some advantages that the manufacturing sector in India gets, which includes familiar legal system, cost effective labour, availability of skilled workforce, high quality production, domestic market and availability of raw material.

Q. According to you what are the factors that Evolve into New Directions for your business?

The security solutions market has evolved exponentially with time and there are some good opportunities emerging in technology integration, product development, application development, software development and solution integration. On the technology frontier, Artificial Intelligence, IoT, Big Data, Blockchain, Automation and Robotics, are the new directions where security industry is reinventing itself.

Q. What is your Future Roadmap vision and Growth Strategy for the company in coming years?

We are consistently working on the ‘Make-in-India’ vision and future roadmap over the years. Apart from various marketing strategies the cornerstone of our growth strategy has remained Customer Centricity.

We as a responsible Indian corporate organization are putting our best efforts and commitment towards Digital India, Skill India and Make-in–India programs to support the government initiatives. Our state-of-the-art manufacturing facility in Vasai near Mumbai is a shining example of our long term commitment towards ‘Make-in-India’ vision. We have made a big ticket investment of Rs. 500 Cr. So far and plans are underway to do more investment.

Prama Hikvision has partnered with the National Skill Development Corporation (NSDC) to offer security technology training for India’s youth. The company is providing security and video surveillance products and technology related training and certification programs HCSA and HCSP by collaborating with the Skill India program of NSDC. This partnership will help in creating a security industry specific skills and ecosystem development, which will further prepare India’s technical workforce for getting jobs or setting up their own business enterprises.

We are happy and proud to be associated with the National Skill Development Corporation (NSDC) with a unique two year partnership contract. It is our endeavour to impart training with all the necessary technical skills so that India’s youth can turn into successful entrepreneurs in the security industry. The HCSA and HCSP training and certification programs are helpful to enhance the skills and knowhow of installers, system integrators and security professionals and have the requisite skills needed for the future.

Q. What’s the Million dollar message you would like to tell our Readers?

We are grateful to our partners and end-users for their consistent support and unshakable trust. We are hopeful that security market will get back to its peak performance level. Though the pandemic situation had created a major challenge for the security industry, but a resilient approach has helped us to win over the odds.

Going forward, we envision a better growth phase for next generation video security cameras with advanced features and technologies in the near future. We are upbeat about the growth prospects and emerging opportunities that are evolving in the Indian security solutions market. In the next three years security industry will see the highest growth due to various factors at play, we are aligning our targets with these new opportunities by ramping up the manufacturing plant for production.

For more information, please visit us at www.hikvisionindia.com.


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